"Ask for More"

Pepsi uses Britney Spears as a spokes model for their product by taking advantage of her celebrity and sex appeal to get people to purchase their soda. The pop star is shown singing to a large crowd of fans wearing a midriff baring top reavealing her well toned stomach and ripped faded jeans. Her thong sits on her hips and comes out of her jeans just enough to spark some curiosity about what is underneath her clothes. There is also a caption on the bottom of the ad that reads, "Ask for more" along with the star's autograph in the right hand side of the ad.

This advertisement is trying to appeal to teenage girl's desires to feel sexy. Using an icon like Britney Spears who is idolized by young girls is going to make teens feel that they can become closer to the star's attractiveness if they drink Pepsi like the star does. This ad claims that if you drink Pepsi you are sexy and important.

By including the phrase "Ask for More," it assumes that you need to have more than the average person and by drinking Pepsi, you will have this, just like Britney Spears does. As Americans, we are always wanting the best of the best and always wanting more. It seems like people are never satisfied and are always trying to compete. This drink allows girls to reach an even closer level of their satisfaction to be the best. Also, her autograph gives Pepsi a form of authenticity.

The crowd in the background is a huge part of the ad's persuasion. By showing how many fans she has and that people want to come see her perform is an appealing fantasy for girls. They not only want to feel sexy, but also want to feel important and wanted.

This is where I posted my comment http://allblacksfan13.blogspot.com/2010/10/jameson-irish-whiskey-whats-rush.html?showComment=1286769647046_AIe9_BHYpXsNI4QuKxOJH5xPPtmYJQyhbM3vcWrIZOQPQw_6ohainiCMO-H3hkIznUxncT4-IlJ4zLQMPRMbfq2D4g6rOFmcTrRREiyVmV8tN33iaxKH8PlDJi7C2IsITNZxKbIAoUaa38Kl7FUndOuSyNMKbRPZ59Z8Gf1e-9pT7TlShP0CzN7zuc7yJzce-UFN_oaFIyIBOmly56j7BX59rfA_Bd1sP84VSQg7rtDg4S4I9AMInbtPGdiEboV8brEsV0cCZQiVh1fLrUhF-DgyMxYeu2FZ45m-ZTGI45vCuhMYbGdiLddkTASvV-Zhzbh897LOpTcwEV9IGV-np1Qsn0VQz46dDzXPn7QBYxN0xxK1XctA8Z0OsQ9phk1LcD-7bcscx-431ARS7IdAOGOmiQOXfpxwO7tbF_Y7ThgdIOGBJXNNoPh2KLkI1oSIKPFrkvPwFmNflwrGARaGnm9GshfiwfdrsboKh8w8o8fWieEQCPxonu5nxPrECCLn9xFzcb3b7_0p6VG4n2ZDMc70bHSXqY_WO-lHLbWpLLOPKOjSc7XhKrFQF5ofJhAi--sV7vV3OUht1TOx_iuAtl9LGSCyLPYjQFfgWsGHV6Ol5y3_iSOL7p9ef6lACISxg6Z1Gl2V-gJh8d3h6XXj27KkbYUBanI9aJAswJrA89e_sSnchwXTr8uRrHMTgCdYqHrajD2ETiwBVkJcsurUlfvozo9nNsjvyMFakY-zPAsfEqSr_dgQ61sG0T7ouKaph46J9yCBpShjY3aE2nc6yr442q3F1E5wJPRLNRIDvRtDUbqu2mf6FbA#c4380557955459158438

My roommate and I were arguing on whether we should go out at night or stay in for the night. I wanted to go out and she wanted to stay in. I explained to her that it was the weekend and we had worked hard all week so we definitely deserved a night out as a reward. She argued that we would end up spending too much money and being very hungover the next day. I argued that life is too short and if we don't go out now we will waste our youth and that she is too boring. She responded that she was just smart and had better reasoning. Making the claim that she is too boring is backed up bu the fact that she doesn't want to go out. The warrant here is that boring people don't want to go out, therefore she is boring. Having a claim of fact rather than of value would have have helped me make my argument stronger. We were using logos when we both made our first points. Spending too much money is going to happen and we worked hard all week resulting in the need to be rewarded. Both points are valid, but after making these points, we fell into fallacies. I used ad hominem attacks on her when I said that she is too boring, making my argument weak and not effective. Slippery slope was also used when I told her that if we didn't enjoy ourselves now we were going to waste our youth. The strenths in both of our arguments were in the beginning before we started attacking each other's characters rather than giving good support for our positions. I feel like we were both on the right track, and then we just didn't have enoughanymore valid reasons to persuade each other that one choice was better than the other, but we ended up going out and spending too much money and felt horrible the next day.